The Challenge to Search will come in the form of a Status Update #SEO #SEM #SM

I enjoy reading positions such as these.  It sounds like a big statement but is it really that far from what our expectations should be?  Not if you look at the digital analogs that exist today.  Finding information is important, but is that what will drive value online ten years from now?

Search will continue to exist, but we can and should build a smarter system to get collective knowledge from the web than that.

via The Challenge to Search will come in the form of a Status Update #SEO #SEM #SM.

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