At least pricing can be changed on a country by country basis. What if you’re a global brand and you have an issue that makes it impossible to leverage your existing brand in different regions of the world? That’s a hairy problem.
Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o†in “two†make people think of large sizes, whereas people associate front-of-the-mouth vowels like “ee†with diminutiveness.
via Drilling Down – Vowel Sounds Influence Consumers’ Perception of Prices – NYTimes.com.