Drilling Down – Vowel Sounds Influence Consumers’ Perception of Prices – NYTimes.com

At least pricing can be changed on a country by country basis.  What if you’re a global brand and you have an issue that makes it impossible to leverage your existing brand in different regions of the world? That’s a hairy problem.

Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o” in “two” make people think of large sizes, whereas people associate front-of-the-mouth vowels like “ee” with diminutiveness.

via Drilling Down – Vowel Sounds Influence Consumers’ Perception of Prices – NYTimes.com.

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