@ Local Online: The Hyperlocal Rev Model: Sell Services, Not Just Ads | paidContent

I’m always skeptical of advice that points away from specialization in a domain where we’re moving toward more competition and not less:

Amid an flurry of stats that aimed to show that hyperlocal sites can attract thousands of dollars in revenue with just a s small support staff, his primary point was that sites in general need to do more than just sell ads and post news items. The need to sell services, including optimizing advertisers’ web presence across search and directories sites, as well as on social media and the mobile web.

via @ Local Online: The Hyperlocal Rev Model: Sell Services, Not Just Ads | paidContent.

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