The profit motive- Airline’s improve their food offering

The new offerings are in large part the result of the new economics of in-flight food. Kevin Jackson, managing director of consumer marketing for US Airways, said that when airlines gave away food, “the motivation was to minimize cost.” Now that most airlines are selling food, they have an incentive, he said, to “provide better choice and quality for passengers.”

via No Longer Free, Airplane Food Tries to Be Tasty – NYTimes.com.

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