John At The Center

Our goal is never to make money on retail customers who are actively trading in our internal market — in fact, we are actually going to pay some of them (more on that later).  Instead, think of retail investors with <$100,000 invested as our investment team.  If we can get enough traders and we can remove all transaction costs for investors to convey information about stocks, we can assemble information that no existing fund has at their disposal.  And we are going to use that information to [try to] beat the market.