{"id":247,"date":"2010-01-21T20:29:56","date_gmt":"2010-01-22T03:29:56","guid":{"rendered":"https:\/\/techspill.com\/blog\/?p=247"},"modified":"2010-01-21T20:29:56","modified_gmt":"2010-01-22T03:29:56","slug":"drilling-down-vowel-sounds-influence-consumers%e2%80%99-perception-of-prices-nytimes-com","status":"publish","type":"post","link":"https:\/\/techspill.com\/blog\/2010\/01\/drilling-down-vowel-sounds-influence-consumers%e2%80%99-perception-of-prices-nytimes-com\/","title":{"rendered":"Drilling Down – Vowel Sounds Influence Consumers\u00e2\u20ac\u2122 Perception of Prices – NYTimes.com"},"content":{"rendered":"

At least pricing can be changed on a country by country basis.\u00c2\u00a0 What if you’re a global brand and you have an issue that makes it impossible to leverage your existing brand in different regions of the world? That’s a hairy problem.<\/p>\n

Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the \u00e2\u20ac\u0153o\u00e2\u20ac\u009d in \u00e2\u20ac\u0153two\u00e2\u20ac\u009d make people think of large sizes, whereas people associate front-of-the-mouth vowels like \u00e2\u20ac\u0153ee\u00e2\u20ac\u009d with diminutiveness.<\/p>\n

via Drilling Down – Vowel Sounds Influence Consumers\u00e2\u20ac\u2122 Perception of Prices – NYTimes.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

At least pricing can be changed on a country by country basis.\u00c2\u00a0 What if you’re a global brand and you have an issue that makes it impossible to leverage your existing brand in different regions of the world? That’s a hairy problem. Researchers have known for 80 years about a symbolic connection between speech and … Continue reading Drilling Down – Vowel Sounds Influence Consumers\u00e2\u20ac\u2122 Perception of Prices – NYTimes.com<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":1,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"predecessor-version":[{"id":248,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/posts\/247\/revisions\/248"}],"wp:attachment":[{"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}