{"id":311,"date":"2010-03-04T19:48:01","date_gmt":"2010-03-05T02:48:01","guid":{"rendered":"https:\/\/techspill.com\/blog\/?p=311"},"modified":"2010-03-04T19:48:01","modified_gmt":"2010-03-05T02:48:01","slug":"when-brands-are-receptive-to-discounted-private-sales","status":"publish","type":"post","link":"https:\/\/techspill.com\/blog\/2010\/03\/when-brands-are-receptive-to-discounted-private-sales\/","title":{"rendered":"When Brands Are Receptive To Discounted Private Sales"},"content":{"rendered":"<p>The model is only viable as long as companies feel that the discounts aren&#8217;t harming the brand.<\/p>\n<blockquote><p>\u00e2\u20ac\u0153At first we weren\u00e2\u20ac\u2122t into being a part of this and marketing our brand on anybody\u00e2\u20ac\u2122s Web site,\u00e2\u20ac\u009d said Joseph Cabasso, vice president of Mario Badescu, which has been a partner with HauteLook and the Gilt Groupe. \u00e2\u20ac\u0153Our first sale on Gilt was last July and we did phenomenally,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153Since we never discount, I knew that offering our customers 20 percent off would make them happy. So, I thought we\u00e2\u20ac\u2122d try it once.\u00e2\u20ac\u009d<\/p>\n<p>via <a href=\"http:\/\/www.nytimes.com\/2010\/03\/04\/fashion\/04SKIN.html?src=twt&amp;twt=nytimesbusiness\">Skin Deep &#8211; Prospect of Deals Is the Attraction for Members-Only Sites &#8211; NYTimes.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The model is only viable as long as companies feel that the discounts aren&#8217;t harming the brand. \u00e2\u20ac\u0153At first we weren\u00e2\u20ac\u2122t into being a part of this and marketing our brand on anybody\u00e2\u20ac\u2122s Web site,\u00e2\u20ac\u009d said Joseph Cabasso, vice president of Mario Badescu, which has been a partner with HauteLook and the Gilt Groupe. \u00e2\u20ac\u0153Our &hellip; <a href=\"https:\/\/techspill.com\/blog\/2010\/03\/when-brands-are-receptive-to-discounted-private-sales\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">When Brands Are Receptive To Discounted Private Sales<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-311","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":1,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":312,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/posts\/311\/revisions\/312"}],"wp:attachment":[{"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techspill.com\/blog\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}