We’ve seen this movie before– think of all the Asian telecoms (looking for growth) that invested into media:

The Vuguru investment is part of a strategy to differentiate itself with content. The goal, said Claude Galipeau, a senior vice president at Rogers Digital Media, is “to have products that are going to help us distinguish ourselves in the marketplace with our wireless customers, with our cable customers and with our Web audience.”

via Eisner’s Web Video Studio, Vuguru, to Emerge With Backing – NYTimes.com.